Intro
Auto Tours Global is a travel company specializing in personalized self-drive tours, combining custom itineraries, hotel accommodations, and car rentals. As the parent brand, Auto Tours Global supports two regional platforms: Auto Tours Europe and Auto Tours USA, each tailored to its destination while operating under a shared design system.
This project focused on designing a scalable, conversion-focused digital ecosystem that supports multiple regional sites, consistent layouts and typography, distinct color palettes, and a seamless e-commerce experience — including pricing displayed in multiple currencies to support international travelers.
Client
Auto Tours Global
Services
Web Design, Responsive Design, Design System & Layout Architecture, E-commerce Design, Visual Design & UI
Key Challenges
Design System & E-commerce Approach
A shared design system was created using consistent typography, grid structures, navigation patterns, and reusable UI components across all sites. This ensures a familiar user experience and simplifies maintenance and scalability.
Each regional platform applies a distinct color palette while maintaining the same structural foundation.
The e-commerce experience supports:
- Tour pricing and deposits
- Currency display based on user location or selection
- Clear cost breakdowns to build trust and reduce friction
This approach allows Auto Tours Global to scale efficiently while delivering a localized shopping experience.
Website Design Overview
Auto Tours Global
Auto Tours Global
The parent website functions as the brand hub, introducing services, destinations, and the personalized travel approach. Its neutral color palette establishes trust and directs users to regional platforms for booking.
White
#FFFFFF
Black
#222222
Auto Tours USA
Auto Tours USA adapts the same layout and booking structure but introduces a more dynamic color palette using red and dark blue inspired by the American flag, reinforcing national identity while balancing energy, trust, and reliability within the shared design system. The e-commerce experience remains consistent, ensuring users can easily compare tours and prices.
Dark Blue
#023865
Red
#FF0000
Auto Tours Europe
Auto Tours Europe
Auto Tours Europe focuses on immersive, multi-country itineraries. The design emphasizes clarity and readability to support complex travel planning, while pricing is clearly displayed in relevant currencies to accommodate international travelers. Auto Tours Europe uses dark blue paired with a lighter blue to convey trust, clarity, and a sense of exploration, supporting complex itineraries within a calm, cohesive visual system.
Light Blue
#4E96DA
Dark Blue
#023865
What I Deliver
The result is a scalable, multi-site e-commerce ecosystem that supports international travelers through localized pricing, consistent structure, and destination-specific branding. Auto Tours Global now offers a cohesive digital experience that simplifies travel planning, builds trust, and supports future regional expansion.
