Intro

Creating a Modern Identity for Bakuchiol Serum

Bakuchiol Serum is a modern skincare product formulated as a gentle, plant-based alternative to retinol. The brand needed a complete visual identity — from the logo to the packaging and website — that communicated purity, luxury, and scientific credibility.

My role involved designing the logo, developing the full packaging system, and creating a clean, elegant website that introduces the product and highlights its benefits.

Client

Bakuchiol Serum by Phytobiol

Services

Web Design, Logo Design & Packaging

Key Challenges

Create a Modern, Premium Identity

The brand required a visual style that felt luxurious yet approachable, suitable for a high-quality skincare product.

Communicate Natural Efficacy

Bakuchiol is still unfamiliar to many consumers. The design needed to educate users while presenting the product as trustworthy and scientifically backed.

Build a Cohesive Brand Experience

All elements — logo, packaging, colors, typography, and website — needed to work together seamlessly to create a unified and memorable brand.

Branding Development

Logo Design

The Bakuchiol Serum logo is a clean, modern wordmark designed to convey purity, simplicity, and effectiveness. The brand name “bakuchiol” is set in a bold, minimalist typeface, giving the product a strong, confident presence. Beneath it, the word “serum” appears in a lighter, refined style, adding balance and elegance while clearly identifying the product category.

The simplicity of the typography allows the logo to blend seamlessly into the beauty and skincare space, while still standing out through clarity and sophistication. This straightforward, modern approach ensures versatility across the bottle, packaging, website, and marketing materials.

Packaging Design

The packaging design blends luxury with softness.

  • A rosy-to-lavender gradient evokes femininity, calmness, and skincare indulgence.
  • Gold foil elements elevate the product and add a premium feel, making it suitable for boutique shelves or direct-to-consumer branding.
  • The typography is clean and refined, ensuring readability while aligning with modern beauty aesthetics.
  • The bottle design pairs white minimalism with gold accents, reinforcing a sense of purity and sophistication.

The combination creates a package that feels high-end, elegant, and scientifically credible.

Color Palette

Inspired by beauty and wellness branding, the palette includes:

  • Gradient Rose–Lavender: softness, calm, femininity
  • Gold Metallic: luxury, effectiveness, premium feel
  • Soft Cream:  balance and neutrality
Gradient Rose-Lavender

#B77399 to #FCECE1

Deep Lavender

#5E3A64

Soft Cream

#E6CCC1

Gold Metallic

#EDD077

Typography

Quicksand

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Website Design

Overview

The website was designed to feel clean, modern, and product-focused.
Key features include:

  • A minimal homepage introducing the product with strong hero imagery
  • Sections explaining the benefits of Bakuchiol and how it compares to retinol
  • A clean ingredient list and usage instructions
  • Soft gradients and white space for a luxurious, breathable layout
  • Clear CTAs designed to drive sales and build brand trust

The overall design mirrors the packaging aesthetic, ensuring a seamless experience from first impression to checkout.

View Bakuchiol Serum

Final Outcome

The Bakuchiol Serum brand now has a complete, cohesive identity—from logo to packaging to digital presence.
The final result is a visually elegant, modern, and credible skincare brand that feels premium and approachable, ready for both online sales and retail environments.

What I Deliver