Intro

Elevating a Custom Jewelry Brand Through Web Design & Branding

This project focuses on creating a refined web design and cohesive visual identity for Privé Jewelers, a custom jewelry manufacturer. The goal was to elevate the brand’s digital presence by reflecting the elegance, craftsmanship, and exclusivity that define custom-made jewelry.

Through thoughtful branding and a polished website layout, the final design delivers a sophisticated online experience that resonates with customers seeking unique, high-quality pieces.

Client

Privé Jewelers

Services

Web Design & Branding

Key Challenges

Build a Luxury Brand Identity

Create a refined visual identity from the ground up that communicates elegance, exclusivity, and handcrafted quality.

Highlight Craftsmanship

Design a layout that showcases high-quality photography and captures the detail, precision, and beauty of custom-made jewelry.

Define a Clear Online Structure

Develop a clean, intuitive website experience—establishing pages, flow, and content for a brand with no existing digital presence.

Branding Development

Logo Design

The PRIVE Jewelers logo blends modern geometry with luxurious finishes. Its strong, clean letterforms convey confidence and sophistication, while the angled cut on the “V” integrates a diamond-inspired shape that subtly reinforces the brand’s connection to fine jewelry craftsmanship. The metallic rose-gold gradient gives the logo a polished, high-end look, reflecting the warmth and elegance associated with premium custom-made pieces.

Color Palette

The brand’s palette is built around a refined rose-gold gradient, transitioning from soft, light champagne tones to rich copper hues. This palette communicates luxury, exclusivity, and warmth—perfectly aligned with handcrafted jewelry. Supporting tones include subtle neutrals that allow the rose-gold elements to stand out without overpowering the design.

Soft Champagne Rose

#FCCFB9

Mid-tone Rose Gold

#D79A7D

Deep Copper-Gold

#8A4E30

Brand Elements

The brand identity uses visual elements inspired directly from the logo’s geometric forms and metallic finishes:

  • Geometric shapes: Angled cuts and clean lines echo the precision of gemstone facets and handcrafted metals.
  • Metallic gradients: Soft, layered gradients recreate the reflective feel of polished gold surfaces.
  • Minimalist typography: Thin, elegant lettering (as seen in the word “JEWELERS”) enhances a sense of refinement and balance.
  • Light and shadow: Gentle shading reinforces the brand’s luxury positioning and creates visual depth.

Website Design

Overview

The PRIVÉ Jewelers website delivers a refined, luxury-driven digital experience that mirrors the elegance of the brand’s handcrafted jewelry. The design emphasizes high-quality imagery, warm rose-gold tones, and minimalistic layouts that allow each piece to stand out.
Clear navigation guides users through collections, custom jewelry options, and the brand’s story, creating a journey that feels both personal and exclusive. Each page is structured to highlight craftsmanship, detail, and the premium nature of PRIVÉ’s offerings.

The result is a website that balances sophistication with intuitive usability—showcasing the brand’s identity while making it easy for visitors to explore, discover, and request custom pieces.

View Privé Jewelers
Homepage: A bold hero banner introduces the brand’s luxury atmosphere, paired with clean navigation and a warm rose-gold aesthetic.
Collections Page: A minimal, grid-based layout showcases jewelry pieces with clarity and elegance, allowing materials and details to shine.
Product Detail Page: Large image and refined typography highlight craftsmanship, materials, different views and design precision for each piece. Also features other pieces related.
Jewelry Page: Pieces categorized by type of jewelry, with a minimal, grid-based layout
Contact/Request Page: A clean, approachable layout invites clients to begin their custom jewelry journey.