Intro

Enhancing the Art Gallery Experience Through Technology

A tour to an art gallery is a great way to acquired valuable art pieces, know about new artist, support local artists and/or expand your knowledge while socializing.

There are aspects that prevent people from attending exhibitions such as time constrain and, for tourist, added expenses. A check-in app is a great way to save time, improve visitor experience and also to promote events, sell tickets and the visit ahead.

The Goal

To check-in to an event from the app to avoid lines and save time and also and to be able to plan the visit.

Services

UX Research, Visual Design, UI Design

Key Challenges

Time Constrains

Visitors often face long waiting lines to enter the gallery. Tourists with limited schedules need efficient entry options and accurate timing to make the most of their visit.

Accessibility

Visitors with special needs require clear, easily accessible information about the gallery’s facilities, such as ramps, elevators, and accessible restrooms.

Transportation

Traffic congestion can cause delays, making it difficult for both locals and tourists to arrive on time for scheduled events or guided tours.

Research

For the Tour check-in app for an art gallery in New York City, I conducted two usability studies:

The first one was conducted at the beginning to start ideating and creating the wireframes and low fidelity prototypes as a based for the app functionality.
The second was conducted to refine the first one using a high-fidelity prototype.

Target Audience

Tourists, art collectors and local art lovers, 21+ years old.

Design Architecture

Round 1 Findings

1

Have a hard time finding a specific event/artist
2

Users have a limited time to attend to the event and are doing more activities during the day
3

They use different types of transportation

Mockups

First drafts of the designs show “Get Tickets” and “Check-in” buttons equally important. I decided to focus on the Check-In as the main action. Then a tab navigation area was added for finding/buying tickets as secondary action.

The first usability study shows that users wanted to find events/artist faster, so a Search area was added on top.

Round 2 Findings

1

Users need a way to find an easier way to find the Check-in button.
2

They need to plan, get tickets, and skip lines at the event to save time.
3

They need to be able to communicate with “Support” in different ways (phone & form).

Mockups

After a secondary usability study, the main navigation was reworked to make it easier and faster for the users to complete the check-in. Events was replaced for My Tickets, Contact Us for Support and the button for Check-in was made the focused action.

A “Favorite” action and page was added for users to save events that they would like to attend in the future.

What I Delivered

The final hi-fidelity prototype shows user flows for checking-in at the event, to get information, buy tickets to future events, select favorite events and, also for users to plan the visit, and important accessibility information.

Prototype made in Figma.

View Prototype

Accessibility Considerations

Contrast

Colors have sufficient contrast between the test color and background. It was included to make buttons, maps, links and titles more distinguishable.

Options

The page for "Support" offers users different ways to participate in an experience. Users can choose the method that best serves them in their unique circumstances.

Inclusion

Accessibility page for all users to plan for the event, and to find important information about the location: wheelchair accessible entrances, gender neutral restrooms and more.